OS - Improved Deconstruction of We Cry by The Script

Introduction
I have chosen this video to analyse as it can be seen as similar to the video we would like to create. The video is of a song called We Cry by the band The Script and is in the genre 'alternative rock'. The video itself is clearly hi fi as the image is clear and although there is a sepia filter over the top, it comes across perfectly with the shots because of the sun in the background.

Adorno
This isn't your typical generic music video either, yes there are similarities to others however the only real meat shots are that of the lead singer and there aren't that many of them compared to a Lady Gaga video for instance. This video appears to have a high budget and Theodor Adorno would argue that this is similar to many other videos because of the landscape and locations being used in a performance narrative way. Adorno would argue that nothing new is being created apart from false needs to satisfy the consumer.

Dyer
In this video Dyer would state that a star image is being constructed and you can see what he means by this as the lead singer is trying to be ordinary and extraordinary for the consumer. The lead singer is acting cool by walking through almost empty streets and this is also shown through what he is wearing, a leather jacket and black skinny jeans. The incoherence of the star image ensures that audiences strive to complete or make sense of the image.

Cutting Rate
The cutting rate in this video is slower than most videos as it isn't that fast of a song so they have slowed the cutting rate down to conform with the genre. There isn't a object to be won in this video, such as a woman, which is normally what the man tries to claim in a music video. This means there isn't a female gaze for the viewer which i find refreshing and different.

Goodwin
There is some relationship between the lyrics and the visuals which shows Goodwins point does have evidence as in this video we see a lady as soon as the lead singer says ' Marys ambition'. This video is different to your normal 'pop' song as although it follows similar roots such as a performance and a man walking down the street, you feel there is more emotion in the performance from the lead singer and the band itself. Futhermore the lack of close ups in the video show that the lead singer isnt trying to show off his body and attract the female gaze. There are many midshots in the video of him walking down the street with the sepia filter over the film.

Link
http://www.youtube.com/watch?v=ScJezHweiYc&ob=av3e