NW - The Maccabees - William Powers - Initial Response

About the band

This is an indie track, which could be seen as more alternatiev or punk, but i would deffinately say they have firm routes in indie. You can tell this by the way the bands image is portrayed and the way they have very low fi videos and the clothes that they where all fit in with the indie band lifestyle. The Maccabees already have a clearly defined target audience as they fit into a group of other indie bands that all target the same people, this makes them a comercially viable band that are easy to sell, as the people who are into their style of music have already been defined through other groups.

Do you think this track represents a hi or low fi video? why?

I think this track is deffinately a low fi video as the feel of the song gives me the impression a low fi production. The lead singers voice gives the sound that is very indie and I feel that indie songs usually suit having a low fi production and can look quite jarring with a very high fi video.

What videos would be comparable?

I would say that mumford and sons could be quite comparable to this song as they both have the same indie slightly querky feel to then and both seem to do quite different things in some of there music videos like in mumford and sons - the cave, where they just ride around on scooters for most of the video.

Identify suitable locations for filming parts of the video.

I think that two different locations that are pretty much opposites to each other would be appropriate, this would show the divide between the two characters and that they are far apart from each other. For example camber sands and a starkly different urban location for example london or brighton as this would reinforce the ideas of the lyrics.

Consider grain of voice, what characters would you see?

I see quite a young singer in his early 20s as the voice gives that kind of feel. And i would see this as deffinately a performance and narrative based video switching between the narrative and performance quite quickly. I see something that reinforces the lyrics and puts across a compelling and nearly like a short film kind of feel, keeping the audience interested

What pro filmic and post production effects would be appropriate.

I would consider using rather subtle post production effects maybe some filters and just adjusting the levels on the images, I would consider using a few transitions in the video but anything that was completely overt could change the feel of the video, and make it seem quite amateur.

Who else would you need to employ to complete this video.

There would need to be some other actors besides the band as these would be used for the narrative, there would also need to be two actors a male and a female to take the two lead roles that the narrative is based around. Due to the large number of people there may have to be more people to be able to transport everyone involved and all of the instruments.