Whats the purpose?
The purpose for audience research is to find out who your target audience is and what will fulfill their needs as the consumer. From the results you can helpt to decide where you should go with your music video which can be very useful for an end product.
Methodology
We are using qualitative research and I am going to gather a small focus group to show them the track we propose to do. Hopefully this will give them ideas to write down for us for the future. I will also give them some questions to answer and they can be seen below.
Possible Questions
What is your favourite genre of music?
Who is your favourite musical artist at the moment?
What is your favourite song?
Do you prefer music videos or just the song themselves?
Above questions are basic questions we may ask just to understand the audience and not questions relevant to our work as such.
What do you like to see in a music video? A performance based video or a possible narrative in the video?
Do you like completely abstract music videos such as 'Fire' by Kasabian?
Do you prefer videos with a fast cutting rate or a slower cutting rate?
Do you prefer videos with colour or if they are in black and white?
Do you like the track?
When you listen to the track, who do you see singing the song?
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