I have chosen to look at this music video as it is by the same artist that we have chosen to do for our music video. This video is narrative based and there is no performance in it at all.
Starts with two guys talking to eachother MS.
Background starts to animate.
1:44 camera starts to pan, the person on the right starts to fade in and out.
1:59 cuts to CU of 'fading' person's face.
Face starts to animate.
2:50 person fades away
2:55 animation stops.
I have analysed all of this music video, it does not have many cuts in it which is very strange for a music video, by doing this they have broken with one of the conventions of making a music video. However in order to keep it interesting they have used the animation of the background then later on in the video they do they animation over the CU of the mans face. They use of this animation i found very interesting as it is only very simple but it is very effetive as it is very colourful and means that it catches and keeps your attention.
The idea of this animation is something we could look at in our music video, not necicarily the animation but the idea of less cuts but more going on in the shot to keep you interested in the video you are watching.
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